Opinion: ViewPoint - Don't let the workforce be the last to know

Propeller PR founder Martin Loat urges PROs to consider a client's internal staff communications when releasing company information to the media.

In this week's podcast, available at www.prweek.com/uk, he says: 'In some cases the workforce at a company can be the last to know company-important information. It is not acceptable in today's modern world.'

Loat reminds that keeping a client's workforce engaged will not only improve productivity but also help staff retention and keep them motivated.

He suggests using the current trend of mobile technology as a method to communicate effectively with staff.

'When staff are reading in the media about their company they really appreciate a personal message from the person at the top telling them what is going on.'

He concludes: 'It is something that PROs advising organisations should think about if they want to continue to motivate and engage in a real dialogue with their staff.'

Take a look at Loat's Viewpoint at prweek.com/uk.

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