While I have considerable respect for Graham Lancaster, I do not agree with him that industry guidelines could limit creativity.
I worked with Cadbury Schweppes when it drew up its marketing code. This aims to protect children by limiting activities to children aged eight and under and exercising special care to children aged 12 and under.
If Cadbury Schweppes can make products loved by millions of children yet still deliver great, but responsible, brand communications, so can the rest of us.
Public attitudes on this reached a tipping point long ago. Good public relations and the very best consultants have the ability to act as the conscience of their clients.
Mary Whenman, consultant director, corporate, Launch Group.