Bite secures UK brief for Bluetooth pioneer Parrot

Bluetooth firm Parrot has brought in Bite after parting company with Nelson Bostock.

The agency will handle all UK PR for Parrot, the biggest Bluetooth developer in Europe and one of the most resilient 'start-ups' to emerge from the mid-90s tech boom.

The France-based outfit, which is listed on the Paris stock exchange, hired Bite after a three-way shootout with the incumbent and one other unnamed agency.

The account will be headed by associate director Steph Macleod, who will report to Marie-Dominique Bonardi, director of worldwide PR at Parrot.

Bite has started work on a consumer campaign promoting Parrot's entire product range, including its new wireless Boombox speakers and its Bluetooth driver headset range. Bite will raise the profile of Parrot's new photo applications, launched in time for Christmas last year. These include a wireless LCD picture frame that updates the second a photo is taken, by phone or camera, anywhere in the world.

In 1999, Parrot became one of the first companies to produce wireless hands-free car kits. It now sells more than three million kits each year.

At the end of last year, the company formed partnerships with retailers Asda and Carphone Warehouse, adding to a list of corporate deals that includes chains Halfords and John Lewis.

This year, Parrot will sponsor online dating conglomerate Meetic, parent company of singles website DatingDirect. Live speed dating events in the UK, France and Spain hosted by Meetic will include video walls covered with Parrot Bluetooth frames so attendees can view photos of potential dates.

Parrot joins a consumer tech roster at Bite that includes online journey finder ViaMichelin and electronics giants Toshiba and Yamaha. The agency's London office capped off a successful 2007 by winning the sought-after Facebook UK brief following a fiercely contested pitch (PRWeek, 19 October 2007).

However, Bite is currently hunting for a new MD as David Hargreaves prepares to move to the US, where he will lead a team of 100 at the agency's Silicon Valley HQ.

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