Lauren Cleak, who managed the my-wardrobe.com account at Hill & Knowlton, said the fashion site had decided to move its PR operations in-house because 'with fashion brands, the buying and the PR go hand in hand'.
She becomes my-wardrobe. com's first PR director, ending a one-year stint as an account manager at H&K.
The company will target the international press, UK magazines, newspaper supplements and other websites.
Before H&K, Cleak worked for rival Ketchum.