Clear winner for lightbulb campaign

A company that makes energy-efficient lightbulbs has hired its first PR agency, as the Government presses ahead with plans to ban incandescent bulbs by 2011.

Greenled has briefed Clear Communications to raise awareness of its sustainable LED lighting products.

The Gloucestershire-based agency aims to focus on recent warnings about the harmful effects of environmentally friendly lightbulbs.

Last week, doctors warned that low-energy lightbulbs were causing skin problems. The warning was issued by Spectrum, an alliance of charities working with people with light-sensitive conditions, and the British Association of Dermatologists.

The Government wants to ban traditional, incandescent bulbs, but the energy-saving variety produces a more intense light and can exacerbate a range of skin complaints, doctors claim.

However, Greenled MD James Millar said its LED lightbulbs do not have the same effect. He claimed: 'Our LED lighting technology means our lightbulbs are actually good for the health of anyone in the room.'

The Government's fluorescent lightbulb alternatives have also been criticised because they contain mercury, which can contaminate the environment if not disposed of properly.

But Millar said: 'While fluorescent lamps are energy-efficient, they also have the highest level of toxins. Our LED lightbulbs do not contain mercury and will consequently not have the same problems.'

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