Agency called in for dancer Dixon

Strictly Come Dancing winner Alesha Dixon has hired a PR agency as she attempts to capitalise on her turn on the BBC1 show.

Liz Matthews PR is charged with developing a PR strategy to incorporate Dixon's TV, music and acting work.

Dixon, a former singer in girl band Mis-Teeq, is set to launch an album in the spring. She is also starring in a film alongside Andy Garcia set for release in late 2008.

Since Dixon won Strictly Come Dancing in December she has attracted extensive media coverage, including landing the front cover of the February edition of men's magazine FHM.

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