Six-figure L'Oreal account for Cow

L'Oreal has handed Cow PR a £100,000-plus corporate and consumer account after a competitive pitch.

Cow will help to build L'Oreal's ethical brand credentials. This includes communicating corporate initiatives such as the Women in Science programme and environmental commitments. The agency is also expected to build recognition across a wider consumer audience.

'Our brief is to drive an emotional connection between L'Oreal and its audience by raising awareness of its values and the activity it is undertaking as an ethical brand,' said Cow associate director Eileen McGuinness.

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