Brunswick set to replace Carter

Brunswick is to begin the search for a new CEO after Stephen Carter left the City agency this week to be Gordon Brown's chief strategist.

In a surprise move, Carter joined the Prime Minister's team after being approached at the end of last year. Brown and Brunswick founder Alan Parker already have close ties - Brown is a godfather to Parker's son William.

Media commentators are already questioning whether Brunswick's blue-chip client list - including British Airways, Barclays and Diageo - will present Carter with conflicts of interest.

No shortlist has yet been drawn up for the position at Brunswick, which is thought to be one of the best-paid in UK agency PR.

Brunswick senior partner Susan Gilchrist said that Paris-based senior partner Laurent Perpere would head the agency's management executive committee until a successor to Carter is found.

Former Ofcom chief executive Carter joined Brunswick in March, having previously been tipped for the top job at ITV (PRWeek, 8 December 2006).

- Brunswick launched its San Francisco office this week, with clients including Gap and Visa.

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