Lansons recruits digital guru for new division

A former CNN series producer has joined Lansons Communications to head a new division at the agency.

Christian Mahne heads up a ‘converged’ media team, Lansons Live, which brings together Lansons existing broadcast and online units for a ‘focus on content creation’.

Mahne previously worked for Seven Network TV in Australia, BBC World and CNN Financial News. For four years he was the BBC’s business and economics correspondent in Australia. Since his return to the UK in 2006, mahne has been at CNN, taking the helm of long running features strand ‘CNN Business Traveller ’.

‘As more public relations campaigns take place online, the communications process is moving away from the old passive model where messages were sent out via one medium to be reported to the consumer,’ said Lansons joint MD Ian Williams.

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