The company holds the licence design, manufacture and distribute General Electric cameras in Europe. The brand is already recognised brand in the US and will go on sale in the UK early in 2008, after which it plans to launch in other European countries.
Oxfordshire-based Bottle PR Senior PR consultant Carole Scott said the campaign would target consumer photography titles, gadget reviewers and lifestyle press, highlighting the message that General Imaging’s cameras are ‘easy to use and great value.’
The agency was appointed after a competitive pitch.
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