The new company, called Fleishman-Hillard Vanguard, will use the agencies' combined 40 staff to serve clients in the Russian Federation and other countries, including Ukraine and Kazakhstan.
Former Vanguard general manager Elena Fadeeva will head up the new operation, taking on the role of MD.
Fleishman-Hillard and Vanguard have worked together since 2005 on several healthcare, technology and corporate comms programmes.
Fleishman-Hillard president and chief executive officer Dave Senay said: ‘We see a tremendous potential in the growing markets of Russia and other countries in this region. This joint venture with a strong local partner allows us to expand our business quickly.'
Vanguard has been working in Russia since 1993 and has been working across the corporate and PA, technology and healthcare PR sectors.
Former Vanguard general manager Elena Fadeeva will head up the new operation, taking on the role of MD.
Fleishman-Hillard and Vanguard have worked together since 2005 on several healthcare, technology and corporate comms programmes.
Fleishman-Hillard president and chief executive officer Dave Senay said: ‘We see a tremendous potential in the growing markets of Russia and other countries in this region. This joint venture with a strong local partner allows us to expand our business quickly.'
Vanguard has been working in Russia since 1993 and has been working across the corporate and PA, technology and healthcare PR sectors.
