Travel agent chain brings in Siren

Advantage Travel Centres, the UK’s biggest chain of travel agents, is embarking on its first consumer PR ­campaign in a bid to increase awareness of the 700-outlet operation.

Advantage has drafted in Siren PR to drive the campaign, which includes a B2B brief, from this month, as the peak summer holiday booking period begins.

The network of independent agents, which has a ­presence on most UK high streets, is run by John McEwan, former MD of Thomas Cook retail.

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