Bell Pottinger to aid web bingo firm

One of the UK’s largest ­online bingo operators has enlisted agency support to make the most of extra trade afforded by the smoking ban.

Bell Pottinger to aid web bingo firm

Cashcade, owners of and, has hired Bell Pottinger Corporate & Financial for a corporate comms brief.

The agency is tasked with building the profile of Cashcade among leisure and ­gaming correspondents, as well as highlighting its inc-reased business as a result of the growing use of internet bingo following the smoking ban in July.

Industry insiders told PRWeek that if Cashcade continues to be successful it could be a candidate for acq-uisition from a bigger gambling group or even a listing. Bell Pottinger said it was not brought in for this specific role., the UK’s second-largest bingo website, is endorsed by glamour model Katie Price.

Separately... Casino firm Genting Stanley has hired Phil Hall Associates to promote its London casinos.


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