Cashcade, owners of Foxybingo.com and Getminted.com, has hired Bell Pottinger Corporate & Financial for a corporate comms brief.
The agency is tasked with building the profile of Cashcade among leisure and gaming correspondents, as well as highlighting its inc-reased business as a result of the growing use of internet bingo following the smoking ban in July.
Industry insiders told PRWeek that if Cashcade continues to be successful it could be a candidate for acq-uisition from a bigger gambling group or even a listing. Bell Pottinger said it was not brought in for this specific role.
Foxybingo.com, the UK’s second-largest bingo website, is endorsed by glamour model Katie Price.
Separately... Casino firm Genting Stanley has hired Phil Hall Associates to promote its London casinos.
