What can we expect from the new website? It’s bigger, better and more beautiful. We’ve also made it more colourful and easier to navigate. It is also more interactive, with readers able to post comments and rate articles.
What sections will it have? The news section has expanded to cover world events, issues and campaigns, as well as celebrity, fashion and beauty. We’ve also launched a series of directories, including spas, salons and fashion boutiques. Reflecting Marie Claire’s ‘fashion with heart’ stance, we have launched a lifestyle section, which includes ethical buys of the day and ethical living features.
What types of features do you have planned? In the new year, we will be focusing on beauty and travel – for instance, detoxifying spa breaks and winter sun. From February, we swing into full-scale Fashion Week mode, sending reporters to New York, Paris and Milan, as well as the Marie Claire TV team to London Fashion Week. We will also provide fashion commentary for the Oscars, Baftas and Golden Globes.
Who is your target audience? Ninety-eight per cent of our readers are female, with the vast majority aged 25 to 44. Some 76 per cent work either full or part time, and more than half are ABC1 consumers.
How should PROs get in touch? Email is best – although feel free to follow up with a phone call. If you’re representing a fashion brand, always send low-res pictures.
Any advice for PROs? Don’t call me and ask if the content on the website is the same as in the magazine – it takes two seconds to log on and have a look. Also, emailing me to ask if I’d consider your product for Vogue.com/Glamour.com/Hand bag.com guarantees an instant tap of the delete key.
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