Becta, an agency of the Department for Children, Schools and Families, oversees the procurement of ICT equipment and e-learning strategies for schools.
It selected Geronimo following a competitive pitch. The agency will design and implement a campaign to reach out beyond the education community and to convince parents, employers and learners of the benefits of technology.
The campaign will launch in mid-January 2008 and Geronimo will focus on consumer media
relations. It will publicise a report into technology in learning and promote a campaign website.
Geronimo’s five-strong team will be led by associate director Rebecca McLeod. The initial contract runs until March 2008, with scope for extension.
Geronimo’s CEO Karen Harris made a shock exit from the agency last week (PRWeek, 7 December). She plans to set up a mentoring charity.