The HIFU Clinic, based at the Spire Gatwick Park Hospital in Sussex, has tasked the agency with building its profile among men, healthcare professionals and the media.
Spink kicks off work on the 12-month account immediately. It aims to establish The HIFU Clinic and its consultants as a centre of excellence among the target audiences.
Spink director Jo Spink said: ‘Prostate cancer is a massive problem, with one man dying of the disease every hour in the UK. We will be working to raise awareness of the benefits of screening, in addition to the treatments offered at The HIFU Clinic.’