Women's site calls in support

London PR agency Clementine Communications is to promote a social network specifically for women in advance of its January launch.

Women's site calls in support

Entrepreneur Anita Curry has briefed Clementine to run a full consumer and B2B media relations programme for her online start-up, called Influence.

Clementine will also help Curry to market the ‘white label’ version of the software used to create Influence.

Influence is billed as a soc­ial networking site and a marketing tool for businesses targeting women. It also promises access to high-end events, concierge services and special deals.

The site aims to connect women in their professional and personal lives.

Agency MD Clemence de Crecy and her team have also been briefed to help Curry build her business contacts.

Clementine’s recent acc­ount wins include a seasonal campaign for high-street chocolatier La Maison Du Chocolat.

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