‘The big thing we'll be dealing with is confusion around HD in the market,' said Firefly associate director Rozz Boy. ‘It's a really big educational campaign, because I don't think the market understands HD at the moment.'
The six-strong Firefly team will be led by Boy, reporting into Freesat managing director Emma Scott and brand marketing and communications director Will Abbott.
Meanwhile, group director Jon Holt is leaving Firefly, where he has been since Spring 2006, to study in Paris.