Letter - Put the podcast in the 21st century

A PRWeek video podcast is a great idea, but why on earth have you done it like this?

After reading an article in last week's issue I was impressed to see an advert for the video podcast.

A great idea I thought, I'll subscribe to those. Expecting this to be the usual subscription-via-iTunes-direct-to-my-computer/iPod affair, I was somewhat surprised to find that I had to navigate to the PRWeek website, download the video, convert the video to another file type and then finally upload to my device.

Well done to PRWeek for putting these excellent video podcasts together, but seriously, we are supposed to be PR professionals.

Please PRWeek, let us subscribe to your podcasts over iTunes or RSS. Failing that, use a video format everyone can use.

George Wright, account manager, Cognito Europe

Editor's response: we are working on these changes.

Send your letters (200 words maximum) to prweekletters@haymarket.com.

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