‘Teddy' teacher calls in agency

The woman jailed in Sudan for naming a teddy bear Muhammad has taken on a PR agency to help her cope with the publicity that she now faces.

Gillian Gibbons, from Liverpool, is using Bell Pottinger North as she negotiates media interest in securing her story.

The agency won the brief because the head of its Liverpool office, Richard Clein, has worked with Gibbons’ son John in the past.

‘This is not about Gillian making as much money as she can,’ said Clein.

‘She has already had to turn down some offers.

But she has no job, and no home, and the press have already found out her secret location.’

The agency is initially working on a pro-bono basis. Clein said his brief was to speed up Gibbons’ return to normal life and that the agency would only receive payment if she makes money from talking about her ordeal.

Upon her arrival at Heathrow this week, Gibbons told reporters: ‘I’m just an ordinary middle-aged primary school teacher.

‘I went out there to have a bit of an adventure, and got a bit more adventure than I bargained for.’

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