Burson-Marsteller founding chairman and PR legend Harold Burson this week tells the UK PR industry that it fails to be paid correctly because it is too timid about asking for funding.
In a special podcast to celebrate B-M’s 40th anniversary he says: ‘We in PR have not been as forceful as we should have been in explaining the cost structure of what we do.’
He adds: ‘I think that we have had an inferiority complex trying to justify what we do. We are not able to really take full advantage of what can be done because of financial deficiencies.’
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VIEWPOINT ARCHIVE...
| 28.11.07 - Do not let the media drive the England agenda: With Splendid Communications’ sports and gaming director Gary Bradshaw. Click here for WMP (PC) OR here for QuickTime® (MAC) |
| 21.11.07 - Back CSR campaigns up with credible intent: With Brendan May, MD of Planet 2050. Click here for WMP (PC) OR here for QuickTime® (MAC) |
| 14.11.07 - Media analysis needs to be immediate: With Andrew Muir, MD at web-based software provider Vocus Europe. Click here for WMP (PC) OR here for QuickTime® (MAC) |
| 07.11.07 - Sponsorship is more than just hospitality: With Dee Bourne, business development manager at Kent-based marcoms agency The Hub. Click here for WMP (PC) OR here for QuickTime® (MAC) |
| 31.10.07 - We should be worried about editorial cuts: With National Union of Journalists’ general secretary Jeremy Dear. Click here for WMP (PC) OR here for QuickTime® (MAC) |
| 24.10.07 - Harness the potential of the mobile web: With Ed Barker, Kaizo head of technology. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
| 17.10.07 - US credit crisis has knock-on effects here: With Golley Slater senior account manager Derek Harris. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
| 10.10.07 - Spread the word about social marketing: With Litmus Blue partner Steve Barton. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
| 03.10.07 - Word of mouth may not be flashy but it works: With Tristan Pineiro, senior account director at 3 Monkeys Communications. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
| 26.09.07 - Sponsoring the 2012 Olympic games: With EDF Energy director of communications Gareth Wynn. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
| 19.09.07 - Evaluate your own campaigns - and pay for it: With BMA Communications joint MD Lindsay Morgan. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
 | 12.09.07 - Social issues need effective PR as well: With Shine Communications senior publicist Zac Schwarz. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
| 05.09.07 - PROs need to be better marketeers: With Adrian Brady, managing director of Eulogy. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
| 29.08.07 - Don't make parties the easy option: With Karen Keany, co-founder of the PRactice. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
| 22.08.07 - Global comms is crying out for new talent: Featuring Hill & Knowlton chairman and CEO Paul Taaffe. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
| 15.08.07 - Treat China as a single market at your peril: With the 93 1/2 co-founders. Click here for the WMP version (PC) OR here for QuickTime® (MAC). |
 | 08.08.07 - An employment lawyer’s advice on TUPE: Featuring Robert Mecrate-Butcher, employment partner at law firm Pinsent Masons. Click here for the WMP version (PC) OR here for QuickTime® (MAC). |
| 25.07.07 - Web 2.0 is a 'call to arms' for all good PROs: Featuring Jonathan Hughes, joint MD of Golin Harris. Click here for the WMP version (PC) OR here for QuickTime® (MAC). |
 | 18.07.07 - You need more than a contacts book to survive: Featuring Lawrence Dore, joint founder at Mantra Public Relations. Click here for the WMP version (PC) OR here for QuickTime® (MAC). |
In association with Radio Lynx CONTENT www.radiolynx.co.uk T 020 7349 2020
