PROs blacklisted for 'irrelevant' pitches

The PR world is full of heroes. Every day, scores of agencies metaphorically ride in on white stallions to save client damsels in distress, before riding off, palms crossed with silver, in search of the next needy business.

Perhaps some agencies, though, need to focus on their own PR more closely. In the wake of Wired executive editor Chris Anderson blocking a swathe of PROs from his email inbox (PRWeek, 9 November), Rainer PR conducted a survey that found 43 per cent of UK journos have blacklisted PROs over 'pitches they felt were irrelevant'.

The survey also found that 37 per cent felt that less than one in ten press releases or pitches were relevant to their own publication.

If true, this is a little bit sad - but does it mean that some PROs are useless, or that journalists are fickle?

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