Brando joins the circus

Cirque du Soleil is to use experiential agency Brando to promote its latest show Varekai.

Brando joins the circus

The show debuts on 8 January at the Royal Albert Hall.

Brando will liaise with celebrities and promote the show in entertainment magazines.

It will also oversee the launch event. Managing partner Mandy Sharp said: ‘We aim to generate as much excitement as possible before and during the show’s arrival in London.’

Brando handled media for Cirque du Soleil’s previous show, Alegria, which was staged earlier this year.

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