One Alfred Place boasts an impressive list of backers, also including the former chairman of Soho House, an ex-Virgin Publishing MD and the former MD of the Groucho Club. The Bloomsbury-based club opens in February.
Pitched as ‘a cross between Soho House and the Institute of Directors’, the club is aimed at business professionals who live and work outside London but occasionally need somewhere in the capital to hold meetings, make phone calls and keep up with emails.
Threepipe began a media offensive this week, targeting business titles and the diary columns of the nationals. Director Jim Hawker said the agency will differentiate the club in the crowded London clubs market by positioning it as meeting place for business people, not a drinks venue.
The former chairman of Soho House Robert Dever-eux is chairman of the new club, alongside One Alfred Place CEO Rob Shreeve.