The charity will target digital media and social networking sites.
The campaign, titled ‘HIV: What’s the story?’, has kicked off ahead of World Aids Day on 1 December. It hopes to break down the level of stigma and complacency surrounding HIV among teenagers and young adults.
Earlier this week, the Red Cross gained coverage for a survey of young people aged 14 to 25 in Britain, Africa, South Africa and Kyrgyzstan. One in seven of those polled said they would not be willing to remain friends with someone if they had HIV.
The survey also found that just 32 per cent claim to be worried about being infected.