Hospices body brings in agency

Help The Hospices’ annual Light up a Life campaign is being promoted at a national level for the first time this year.

Hospices body brings in agency

Kinross + Render is working with the in-house team to promote what is one of the hospice movement’s most important campaigns. The agency is providing pro bono support to the charity.

The campaign incorporates more than 350 national events ranging from music, the switching on of lights on trees and the lighting of candles to remember deceased loved ones.

Kinross + Render has already started targeting nat­ional and regional media, using the events as a way of discussing the hospice movement and its focus on supporting bereaved families.

Engage Group has created a new visual identity for this year’s campaign, which the charity hopes will give a more unifying national feel to the local events. The campaign will be supported by a national ad campaign.

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