The scheme awards PROs who have spent at least 30 hours in the year enhancing PR skills and knowledge with ‘accredited practioner’ status.
Participants will now be able to spend up to ten hours of that time volunteering through the trust’s Media Matching service, in which voluntary organisations ask for help online or at speed-dating-style events.
PROs will also be able to gain conference-speaking experience by speaking at Media Trust events.
Community Newswire manager and part of the Media Matching team Joanna Inskip said: ‘At Media Trust we strive to offer professional support to small and medium-sized charities that lack the budget or manpower for PR. It has become increasingly important for smaller charities to compete in an overcrowded market.’
Meanwhile, the trust has been chosen as the lead organisation to run the marcoms strand of CapacityBuilders’ National Support Service for the next three years. The service aims to provide help and advice to third-sector support services.
CapacityBuilders works in partnership with government and other infrastructure bodies to help voluntary and community organisations.