When a pair of disks containing sensitive data about 25 million UK citizens went missing last week, the PR shock wave reached beyond the Treasury to include a range of public and private bodies.
It was the government scandal to beat all government scandals.
In this week's video podcast Pitcher assesses the government handling of the crisis.
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VIDEO PODCAST ARCHIVE...
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21.11.07 Mission 21's Richard Knight explains the PR challenges facing scientific bodies. WATCH HERE
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14.11.07 Stuart Pocock of The Observatory talks about how agencies can boost their client list. WATCH HERE
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07.11.07 Richard Houghton discusses in-depth, some of the main issues surrounding international PR. WATCH HERE
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31.10.07 Is it worth taking a degree in PR? Westminster University's Trevor Morris talks about PR degrees. WATCH HERE
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24.10.07 Changes to Capital Gains Tax mean agencies could lose out if they sell up after next April. Richard Nichols, CEO of College Hill, discusses acquisition strategy. WATCH HERE
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17.10.07 Waggener Edstrom's London corporate practice VP Caroline Randle on the ever-changing green agenda. WATCH HERE
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 | 10.10.07 Sophie Rochester, content editor of www.themanbookerprize.com, explains how a blog by the chair of the judges made the selection process more transparent. WATCH |
 | 03.10.07 IVCA Commercial Director Derek Ray-Hill on the 2007 Clarion Awards, where proof that CSR is taking the world by storm was clearly in evidence. WATCH |
 | 26.09.07 Olswang associate Ashley Hurst describes how PROs in the UK can use Facebook as a PR tool while successfully avoiding the sticky legalities. WATCH |
 | 19.09.07 Travelodge PR manager Shakila Ahmed explains how the Travelodge in-house team achieves such great coverage on a regular basis. WATCH |
 | 12.09.07 Mitchell Kaye, MD of consumer PR company Mischief, discusses client satisfaction and the reasons behind 'The Mischief Report'. WATCH |
 | 05.09.07 Head of communications at John McAslan + Partners tells her story of surviving an interview on the Today programme. WATCH |
 | 29.08.07 Gay Collins, MD of Penrose Financial, talks about socially responsible investments on the back of Penrose being called into action by the Universities Superannuation Scheme (USS). WATCH |
 | 22.08.07 The 2007 football season is alive and already full of controversy. Head of PR for the Premier League Tim Vine talks about the Premier League's new CSR showcase. WATCH |
 | 10.08.07 Click here to watch PRCA chairman Richard Houghton discuss the protection of ideas from within the PR industry. |
 | 03.08.07 A damaging story is about to break. Time to get the lawyers involved... Julian Pike of law firm Farrer & Co. explains the different measures involved in countering a heavy blow. Click here to watch the podcast. |
 | 27.07.07 Debbie Flynn, chief executive of specialist travel consultancy The Brighter Group, names the easiest fashion magazines to work with. Click here to watch the podcast. |
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