When a pair of disks containing sensitive data about 25 million UK citizens went missing last week, the PR shock wave reached beyond the Treasury to include a range of public and private bodies.
It was the government scandal to beat all government scandals.
In this week's video podcast Pitcher assesses the government handling of the crisis.
VIDEO PODCAST ARCHIVE...
21.11.07 Mission 21's Richard Knight explains the PR challenges facing scientific bodies. WATCH HERE
14.11.07 Stuart Pocock of The Observatory talks about how agencies can boost their client list. WATCH HERE
07.11.07 Richard Houghton discusses in-depth, some of the main issues surrounding international PR. WATCH HERE
31.10.07 Is it worth taking a degree in PR? Westminster University's Trevor Morris talks about PR degrees. WATCH HERE
24.10.07 Changes to Capital Gains Tax mean agencies could lose out if they sell up after next April. Richard Nichols, CEO of College Hill, discusses acquisition strategy. WATCH HERE
17.10.07 Waggener Edstrom's London corporate practice VP Caroline Randle on the ever-changing green agenda. WATCH HERE
|10.10.07 Sophie Rochester, content editor of www.themanbookerprize.com, explains how a blog by the chair of the judges made the selection process more transparent. WATCH|
|03.10.07 IVCA Commercial Director Derek Ray-Hill on the 2007 Clarion Awards, where proof that CSR is taking the world by storm was clearly in evidence. WATCH|
|26.09.07 Olswang associate Ashley Hurst describes how PROs in the UK can use Facebook as a PR tool while successfully avoiding the sticky legalities. WATCH|
|19.09.07 Travelodge PR manager Shakila Ahmed explains how the Travelodge in-house team achieves such great coverage on a regular basis. WATCH|
|12.09.07 Mitchell Kaye, MD of consumer PR company Mischief, discusses client satisfaction and the reasons behind 'The Mischief Report'. WATCH|
|05.09.07 Head of communications at John McAslan + Partners tells her story of surviving an interview on the Today programme. WATCH|
|29.08.07 Gay Collins, MD of Penrose Financial, talks about socially responsible investments on the back of Penrose being called into action by the Universities Superannuation Scheme (USS). WATCH|
|22.08.07 The 2007 football season is alive and already full of controversy. Head of PR for the Premier League Tim Vine talks about the Premier League's new CSR showcase. WATCH|
| ||10.08.07 Click here to watch PRCA chairman Richard Houghton discuss the protection of ideas from within the PR industry.|
|03.08.07 A damaging story is about to break. Time to get the lawyers involved... Julian Pike of law firm Farrer & Co. explains the different measures involved in countering a heavy blow. Click here to watch the podcast.|
|27.07.07 Debbie Flynn, chief executive of specialist travel consultancy The Brighter Group, names the easiest fashion magazines to work with. Click here to watch the podcast.|
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