FT nabs Orange comms head

The Financial Times has brought in Orange UK’s senior corporate and business PR manager to bolster its own comms team.

FT nabs Orange comms head

Tom Glover reports into global comms dir­ector Emma Gilpin-Jacobs, who is in charge of promoting the FT brand and growing FT.com and the paper’s general digital offering. Glover will focus on corporate and internal communications.

At Orange Glover was res­ponsible for corporate communications and PR. He ran sponsorship campaigns ‘to build the credibility of Orange in the UK business market’. Before joining Orange in 2005, he spent four years at Weber Shandwick, joining what was then Miller Shandwick Technologies in 2000 as a graduate. At the agency he advised brands ­including Microsoft, Adobe and Computer Associates.

Gilpin-Jacobs has been building a comms team since taking the FT role earlier this year (PRWeek, 16 March). The media outfit brought in Mantra PR soon after her appointment and tech age­ncy Hotwire was recruited in October to promote the FT’s website as it allowed free access for the first time (PRWeek, 26 October).

FT.com changed last month from ‘subscription-only’ to a ‘first click free’ model, which allows users to access FT stories through Google News and other partner websites without paying a fee.

The FT has been through a period of change. In April the newspaper was relaunched with a new typeface and section labelling.

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