The charity, whose membership comprises more than 50,000 foster carers, is commissioning research into public attitudes about fostering.
It will use these results to launch a big media push around Foster Care Fortnight – next May – to correct misconceptions and encourage people to become carers: ‘The campaign will help fostering services find the next generation of carers,' said campaign manager Helen Clarke.
The fortnight is being funded by the Children’s Workforce Development Council, one of the Government’s Sector Skills Agencies.
It has brought in integrated agency My Agency following a six-way pitch to help them plan a communications strategy and to design a range of marketing materials that individual fostering services can use.
