The new outfit will be headed up by four directors: Workhouse founder and MD Joanna Bright; Workhouse director Martin Lennon; and Synergy partners Gareth Evans and Mark Hadley.
Workhouse and Synergy have been operating for 13 and 17 years respectively. The new agency will merge Workhouse’s existing staff base of 14 and Synergy’s 21 employees. The agency will also be recruiting for new staff to join the operation.
The two agencies have worked together over the last three years on previous projects. They will retain their existing clients such as Wyeth - which both have worked on together previously.