Renagel is a treatment for patients on kidney dialysis, which prevents a damaging build-up of phosphate in arterial walls.
M&F’s head of international healthcare Ellen Sarewitz will head up the account reporting into Genzyme’s Renal Business Unity European marketing manager Kate Gribbon.
‘This is the first time that Genzyme’s EU Renal team has used a PR agency for a product-specific PR campaign,’ said Gribbon.
