Hit or Miss ... Pet pong

Perfume for dogs? No, it's not a lazy joke about Jade Goody's fragrance launch. The luxury consumer team at London agency Mission Media scored national coverage this week with the launch of Mungo & Maud, an eau de toilette for pampered pooches. The agency cleverly added some clout to an otherwise frivolous campaign by employing industry 'nose', Lyn Harris of Miller Harris perfumery fame. Mission Media garnered plenty of column inches in The Telegraph, The Times and The Guardian. Not bad for a £38 bottle of pong for pets.