Young, feminine face for PR guild

Also keen on strange practices, according to legend, are the noble folk at the Guild of Public Relations Practitioners.

It claims not to be as cultish as it sounds, but, nevertheless, it has an outside reputation for being a bit male, ex-military and old.

Diary was delighted, then, to hear that the guild's new clerk, under the stewardship of Master and Gazprom UK head honcho Phillip Dewhurst, is none of these things.

Virginia Rounding is, according to the Master, 'young, female and writes books for a living'. Among her most successful was Grandes Horizontales, an account of high-class prostitution in 18th-century Paris.

The book follows four 'coquettish' women, but is not designed as a guide for PROs.

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