Dressing up shows Scots' great taste

PROs often dress up in strange outfits in the name of making doubloons and Diary is frequently sent pictures of their exploits. Thank you for all of those.

Great Circle Communications, based in the cultural melting pot that is Edinburgh and clearly influenced by its artistic surroundings, had its staff up into the wee hours of the morning thinking of a campaign that would suit its latest client.

Haggis maker McSween needed subtle and careful promotion, placing it firmly in the minds of Scots as a provider of dishes great in taste and rich in history.

After days of deliberating, pouring over consumer surveys and many sleepless nights, the agency decided to dress up a company director in a six-foot haggis costume. Who said creativity was dead?

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