Former News of The World sports writer James Fletcher, according to a certain football book 'one of Alex Ferguson's favourite journalists', moved into PR after falling on the wrong side of a staff cull at the aforementioned Sunday paper.
The ex-Screws' hack is settling nicely into his new role. Recently, after a game of squash, he was mulling over how he was going to pick up new business.
In one corner of the changing room he heard execs from a start-up betting service called Statbuster complaining they needed more coverage for their firm.
Over walked Fletcher, keen to keep his towel in place, and gained Statbuster as a client.
Diary wonders whether Fletcher uses the same technique for all of his pitches?