Patently Obvious will be launched in Boots in February. The range includes shower gels, hand-washes and anti-bacterial sanitisers.
The brand will be positioned as ‘a cleaning brand with a conscience that makes no compromise on effectiveness’.
The consumer campaign will target households, females and mothers.
Threepipe’s Junior division will promote the products in parenting media.
Threepipe already works with the company on its sports sponsorship.