Glenys Dawson joins the agency as associate director. She spent six months at the supermarket chain before quitting in May this year.
Before that, she was senior global product and brand PR manager at The Body Shop for five years.
In recent months she has freelanced at Manning Selvage & Lee.
Trimedia has also appoin-ted Polly Kennedy as a senior consultant and divisional director from Grayling’s Asia office.