North Tyneside revamps comms unit

North Tyneside Council is exp­anding its PR team as it overhauls its comms department.

The council is extending its comms remit to include dedicated marketing and internal communications.

North Tyneside is seeking a comms officer specialising in children, young people and learning, as well as an internal comms officer. A marketing manager is also sought.

North Tyneside is rearranging its services into four regions, each with its own strategic director and customer service centre.

The council recently embarked on a four-year raft of campaigning work with the help of public sector specialist agency DTW. This inc­luded a campaign concerning a major structural overhaul at the unitary authority.

DTW is also involved in a corporate identity revamp and campaigns on housing, the environment and regeneration.

The area is set to benefit from around £1bn of regeneration cash over the next ten years. This includes £60m to improve the Whitley Bay area, a tourist attraction.

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