‘There is a lot of superficiality in the CSR/PR industry,’ says Brendan May, managing director of Planet 2050 – Weber Shandwick’s corporate responsibility and sustainability practice – in this week’s video podcast.
May responds to International Business Leaders Forum’s MD Adrian Hodges’ warnings earlier this month (PRWeek, 9 November) against a ‘me-too’ mentality among companies regarding CSR campaigns.
May warns: ‘By and large if CSR initiatives are only marketing or PR-led they quite quickly unravel. There has to be real substance and genuine intent behind them.’
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VIEWPOINT ARCHIVE...
| 14.11.07 - Media analysis needs to be immediate: With Andrew Muir, MD at web-based software provider Vocus Europe. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
| 07.11.07 - Sponsorship is more than just hospitality: With Dee Bourne, business development manager at Kent-based marcoms agency The Hub. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
| 31.10.07 - We should be worried about editorial cuts: With National Union of Journalists’ general secretary Jeremy Dear. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
| 24.10.07 - Harness the potential of the mobile web: With Ed Barker, Kaizo head of technology. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
| 17.10.07 - US credit crisis has knock-on effects here: With Golley Slater senior account manager Derek Harris. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
| 10.10.07 - Spread the word about social marketing: With Litmus Blue partner Steve Barton. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
| 03.10.07 - Word of mouth may not be flashy but it works: With Tristan Pineiro, senior account director at 3 Monkeys Communications. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
| 26.09.07 - Sponsoring the 2012 Olympic games: With EDF Energy director of communications Gareth Wynn. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
| 19.09.07 - Evaluate your own campaigns - and pay for it: With BMA Communications joint MD Lindsay Morgan. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
 | 12.09.07 - Social issues need effective PR as well: With Shine Communications senior publicist Zac Schwarz. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
| 05.09.07 - PROs need to be better marketeers: With Adrian Brady, managing director of Eulogy. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
| 29.08.07 - Don't make parties the easy option: With Karen Keany, co-founder of the PRactice. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
| 22.08.07 - Global comms is crying out for new talent: Featuring Hill & Knowlton chairman and CEO Paul Taaffe. Click here for the WMP version (PC) OR here for QuickTime® (MAC) |
| 15.08.07 - Treat China as a single market at your peril: With the 93 1/2 co-founders. Click here for the WMP version (PC) OR here for QuickTime® (MAC). |
 | 08.08.07 - An employment lawyer’s advice on TUPE: Featuring Robert Mecrate-Butcher, employment partner at law firm Pinsent Masons. Click here for the WMP version (PC) OR here for QuickTime® (MAC). |
| 25.07.07 - Web 2.0 is a 'call to arms' for all good PROs: Featuring Jonathan Hughes, joint MD of Golin Harris. Click here for the WMP version (PC) OR here for QuickTime® (MAC). |
 | 18.07.07 - You need more than a contacts book to survive: Featuring Lawrence Dore, joint founder at Mantra Public Relations. Click here for the WMP version (PC) OR here for QuickTime® (MAC). |
In association with Radio Lynx CONTENT www.radiolynx.co.uk T 020 7349 2020
