Cohn & Wolfe to head charity initiative for Danone
Danone Waters has handed Cohn & Wolfe a six-figure retainer to launch a charity initiative for its Volvic brand of bottled water.
Cohn & Wolfe will be responsible for launching the 1L-for-10L campaign to consumers as part of a £3m marketing campaign throughout 2008. Consumer director Rebecca Rhodes leads the account team at the global agency’s London office.
Volvic currently claims a 13 per cent market share of bottled water sold in the UK.
