Men's health issues highlighted by new campaign

Men's cancer campaign Everyman has teamed up with snooker club Rileys to raise awareness of men's health issues.

Men's health issues highlighted by new campaign

The ‘Give Your Balls A Squeeze’ campaign will run for 12 months. Rileys has tasked Storm Communications with promoting the campaign.

The agency has arranged a promotion with The Sun where every reader gets a free game of pool.

It will also target other national media and men’s magazines.

It is currently putting a calendar of events together, which it will promote regionally.

It has also secured ‘I’m A Celebrity Get Me Out Of Here’ contestant Gemma Atkinson. It will use pictures of the Hollyoaks actress to attract young men to the clubs.

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