Cubitt will advise BBT on its communications strategy and support the execution of a national media relations campaign.
‘It is interesting that a company of BBT’s size is looking to spend money on international comms at a time when the market is supposed to be heading for a downturn,’ said Cubitt founder Simon Brocklebank-Fowler.
‘BBT is looking to make candidates and clients aware of its presence, which shows there are a lot of jobs and potential for growth.’
BBT, which provides temporary and permanent staff to organisations in a range of sectors including healthcare and social care, wants to build its profile.
‘BBT operates in the area of staff shortages – and, if there are staff shortages in these areas, then that can only be a good sign economically,’ said Brocklebank-Fowler.
Brocklebank-Fowler, who will work on the BBT account alongside colleague Simon Barker, said a ‘thought leadership programme, white papers and partnerships with other firms’ would be considered.
BBT is a subsidiary of Vedior NV, the world’s largest professional executive group. The company has a portfolio of specialist subsidiaries, targeting industry sectors in 50 countries.
