Smith will work across the agency’s consumer and lifestyle business, which includes clients BP, Butlins and Coors Light.
She joins from Halpern, where she was a consultant director specialising in brand building and news generation for The National Lottery, Yahoo!, Ben & Jerry’s, Saab and PG Tips.
Smith reports to Andy Nash, a director within the consumer team.
CEO Johnny Pitt said: ‘Trudi significantly ups our media relations experience and will help us to expand.’
