Ketchum in major shake-up of consumer division

Ketchum has poached three senior PROs from rival agencies and has promoted director Deirdre Murphy to MD of consumer.

Jason O’Donnell is expected to start at Ketchum in December as an associate director. He joins from Freud Communications, where he worked on consumer tech clients Carphone Warehouse and Sony Electronics. 

Also joining the global agency in its UK office is Emma Turner, who started as a senior account director at Ketchum on Monday. Turner comes from Cirkle, where she worked on the Energizer and Wilkinson Sword accounts.

Tanya Lake joined two weeks ago from Borkowski, where she was director of its consumer division.

Lake has been at Mark Borkowski’s firm since 2004, when she sold her own agency, Red Rooster, to B2B outfit Barclay Stratton. Lake will be res­ponsible for Ketchum’s beauty, food and home clients.

Meanwhile, Murphy started as MD of consumer this week, leading the Procter & Gamble, Mars and Heineken ­accounts. She joined Ketchum in 2000 from Charles Barker’s SLAM youth marketing division.

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