Bettina Grant will leave her role as director of Trimedia Harrison Cowley’s Midlands office to become JCPR MD in February.
Before joining Trimedia, Grant was head of beauty PR at Boots. She will report to Edelman UK chief executive Robert Phillips.
The appointment follows the merger of JCPR with Edelman earlier this year. JCPR co-founder Phillips took on the CEO role in April (PRWeek, 25 April). JCPR co-founder Jackie Cooper became UK creative director at Edelman.
Grant said: ‘My main role will be safeguarding the JCPR brand in context of the bigger Edelman story.’