Aswat joined the agency’s intern scheme in 2006 and was subsequently promoted to junior account executive level.
Her new role will span Colman Getty’s clients in the UK and Scotland, for which she will oversee digital projects. She is also responsible for improving the agency’s online offering.
Colman Getty CEO Dotti Irving said Aswat’s aptitude for digital media made her an ideal candidate to lead the digital media team.
‘Sheerin is the first person to think of ways to apply new-media thinking to our campaigns,’ said Irving. ‘She is much younger than a lot of us, and [using digital technology] is part of the way she was brought up.’
Irving said she planned to expand the digital division eventually, but added that the agency was keen to pursue ‘organic growth’.
‘It’s definitely our intention to appoint more people,’ she said.