Just Health will publicise Enturia’s ChloraPrep system, which is claimed to reduce the number of bacteria on patients’ skin by as much as 99.9 per cent.
The product, which is applied before a medical procedure, helps to prevent the transfer of bacteria from a patient’s skin to the bloodstream. Such transfer can cause infections including MRSA and septicemia.
Just Health will oversee media programmes around the launch of new ChloraPrep systems next year. Comms activity will target medical professionals in hospitals to highlight the benefits of good skin hygiene in tackling infections.
The agency’s senior consultant, Hatty Bates, leads the account, reporting to Enturia marketing manager Simon Noble-Clarke.
MRSA is the most prevalent type of hospital-acquired infection in England, affecting around 100,000 people each year and creating distrust in hospitals among some patients. A virulent strain of bacteria, Clostridium difficile, is also on the increase, according to a report from the Health Protection Agency.
Maidstone and Tunbridge Wells NHS Trust hit the headlines last month after it revealed 90 patients had died after catching C difficile while in the trust’s care.