NCH lures Home Office adviser to oversee media

Children’s charity NCH has snared a Home Office media adviser to head its media relations division.

NCH lures Home Office adviser to oversee media

Anna Macmillan has joined as media relations manager, in charge of a team of 11. For the past year, she has been special adviser with responsibility for media at the high-profile government department.

Before this she was a senior officer at the Mayor of London’s Office for two and a half years. She has also worked in the Labour Party’s head office and as a press officer in Scotland.

The charity has added three members to the media relations team over the past two months.

Ruwani Weerasinghe has joined as senior press officer from Breast Cancer UK, where she was press officer for policy, campaigns and services.

Victoria Shillito and Anthony Hobbs are media officer and media officer for NCH Cymru respectively.

The charity last month launched its Growing Strong campaign, which highlights the importance of children’s emotional well­being and its impact on their development. It is the first time for several years that the charity has worked on a cross-department campaign.

‘We do some of the most innovative work in children’s services,’ said Macmillan. ‘We are committed to being a fearless campaigner and I am excited to work on some of the most important public policy issues around.’

Macmillan reports to NCH head of communications Gregg Vines.

Vines said the team had grown considerably over the past 18 months to ‘reflect the fact that NCH works with more children and young people than any other charity’. He added that the team’s priority was to promote the Growing Strong campaign, as well as services that cater for children, young people and families.

As part of Growing Strong, the charity is calling on children’s organisations to put more emphasis on emotional wellbeing. It is also urging the media to portray young people in a more positive light, and local authorities to develop more services for children.

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