Increasing numbers of PROs start up their own agencies each year, but as many as one in five fail.
According to Companies House data, more than 250 people have set up new PR agencies since September 2006.
The nature of the business – low overheads, minimal capital outlay, entrepreneurial staff – means PROs with a certain level of experience are not daunted by the idea of branching out on their own once they tire of working for someone else.
In this week's video podcast, Pocock talks about how agencies can boost their client list.
VIDEO PODCAST ARCHIVE...
07.11.07 Richard Houghton discusses in-depth, some of the main issues surrounding international PR. WATCH
31.10.07 Is it worth taking a degree in PR? Westminster University's Trevor Morris talks about PR degrees. WATCH
24.10.07 Changes to Capital Gains Tax mean agencies could lose out if they sell up after next April. Richard Nichols, CEO of College Hill, discusses acquisition strategy. WATCH
17.10.07 Waggener Edstrom's London corporate practice VP Caroline Randle on the ever-changing green agenda. WATCH
|10.10.07 Sophie Rochester, content editor of www.themanbookerprize.com, explains how a blog by the chair of the judges made the selection process more transparent. WATCH |
|03.10.07 IVCA Commercial Director Derek Ray-Hill on the 2007 Clarion Awards, where proof that CSR is taking the world by storm was clearly in evidence. WATCH |
|26.09.07 Olswang associate Ashley Hurst describes how PROs in the UK can use Facebook as a PR tool while successfully avoiding the sticky legalities. WATCH |
|19.09.07 Travelodge PR manager Shakila Ahmed explains how the Travelodge in-house team achieves such great coverage on a regular basis. WATCH |
|12.09.07 Mitchell Kaye, MD of consumer PR company Mischief, discusses client satisfaction and the reasons behind 'The Mischief Report'. WATCH |
|05.09.07 Head of communications at John McAslan + Partners tells her story of surviving an interview on the Today programme. WATCH |
| ||29.08.07 Gay Collins, MD of Penrose Financial, talks about socially responsible investments on the back of Penrose being called into action by the Universities Superannuation Scheme (USS). WATCH |
| ||22.08.07 The 2007 football season is alive and already full of controversy. Head of PR for the Premier League Tim Vine talks about the Premier League's new CSR showcase. WATCH |
| ||10.08.07 Click here to watch PRCA chairman Richard Houghton discuss the protection of ideas from within the PR industry. |
|03.08.07 A damaging story is about to break. Time to get the lawyers involved... Julian Pike of law firm Farrer & Co. explains the different measures involved in countering a heavy blow. Click here to watch the podcast. |
|27.07.07 Debbie Flynn, chief executive of specialist travel consultancy The Brighter Group, names the easiest fashion magazines to work with. Click here to watch the podcast. |
|In association with|